I AM FRED.
AND I AM ERIC.
NICE TO MEET YOU.

FRED+ERIC is a London based design studio that specialises in developing brand strategy and brand identities. We also like tricking people into thinking Fred and Eric are two different people instead of one.

If you do the math, you will find that FRED+ERIC adds up to Frederic (Lootens). The FRED side of us thinks pragmatically and believes that strategy is a crucial part within a branding project. The ERIC side of us loves great ideas and believes that creativity is the most important part of any branding projects. Of course, they both are right and it appears that the best projects emerge when we both work together as one whole.

A great financial advantage for our clients is; since we’re both part of the same body, we only need one house, one office, enough food for one person, etc… This way, the costs of working with us are practically the same as when working with only one person (although FRED is a little bit of a diva and ERIC has to veto his excessive demands for cake and posh drinks)!

FRED+ERIC was born in 2012 and since then, we have worked with a lot of wonderful, ambitious brands. The results of these collaborations can be found on this website under “work”.

We are looking forward to working with you and your brand.
Fred.
Eric.

 

FRED+ERIC’S VISION

Branding is shaping the personality and looks of a brand, so that your brand message reaches potential customers.
When people meet or interact with your brand, you could compare it to running into someone on the street. Without thinking to much about it, you instantly make certain assumptions, based on what he/she looks like, what he/she talks about, how he/she walks, and much more. This is the same with brands.
Good branding makes sure that people make the right assumptions about your brand. And everything starts with the first (visual) impression; the brand identity.
FRED+ERIC loves working with people and brands that have a nice personality, their own voice, a passion for what they do.

We create these kind of personalities in collaboration with our clients. By always starting a brand identity with a good and relevant insight, your brand automatically has something interesting to say. Something that people will remember and recognize your brand by.

At FRED+ERIC, we are convinced that every brand deserves its own unique and enticing personality, so it can distinguish itself on the marketplace.

 

DO FRED AND ERIC WANT TO WORK
WITH YOU?

Of course we do! We work with all kinds of clients who are looking for the right brand for their business, product, service, organisation, etc… and who are passionate about great insights, idea and design just like we are.

 

DO YOU WANT TO WORK WITH US?

We hope so! If you’d like to contact us for a quote or with some questions, please feel free to contact us via our contact form or via e-mail.
We look forward to hearing from you.